The Packaging Face-Off: Secure Packages vs. Easy-to-Open Packages
An industrial supply chain framework depends heavily on the logistical factors with packaging being the most vital criterion to look at. There are times when companies spend way too much on marketing and branding thereby ignoring product packaging. Moreover, the type of packaging is also important— depending upon the product type, sales funnel and a host of other industrial metrics.
In the subsequent sections, we shall look at the differences between secure packaging and easy-to-open packaging— segregating the requirements of each. We would also analyze which type of industrial packaging is best suited for the companies— depending upon the concerned products.
Why to Make the Choice?
Before we go any further into this post, it is important to take a look at both the packaging options.
Easy-to-open packaging is mostly seen in grocery shops where the products can be carried out instantly. This type of packaging involves lesser materials and is pretty light when the dimensions and weights are considered. Easy-to-open actually targets products that aren’t fragile and susceptible to threats. Moreover, this kind of packaging is often provided sans additional charges from the company.
Secure packaging is an intricate form of product management where the essentials are camouflaged by functional layers. This is one form of packaging that is primarily used by ecommerce stores— where products need to be supplied across diverse channels. Fragile goods, confidential stuffs, electronic gadgets and a host of other supplies usually resort to secure packaging services.
Determining the Sales Channel
While we have loosely described the differences between secure and easy-to-open packaging, there are still myriad aspects to look at before industries can actually take a call regarding which pathway to tread on. The first aspect happens to be the sales channel analysis— involving the nooks and crannies of the existing sales funnel.
It needs to be understood that packaging essentials vary according to the industrial regulations and existing standards. Moreover, the packaging team actually focuses on the storage space and shipping features pertaining to the concerned sales channel. While the design choices are important, it all pans down to the type of industrial packaging for a particular set of products.
It goes without saying that the packaging format for glassware would definitely vary from that of stationaries. Therefore, the product material is also instrumental in determining the nature of packaging. Industries offering fragile objects usually opt for secure packaging while the ones with sustainable entities prefer easy-to-open packaging formats.
Marketability is something that cannot be ignored when it comes to deciding the packaging format. Graphics, textures and fonts determine the type of product labeling and even the packaging layout. Moreover, the type of packaging is also determined by the layout of the existing camouflage. Companies that spend way too much on the label and package design wouldn’t usually opt for easy-to-open approach as it would then defeat the entire purpose of marketability.
Products with a decent shelf life and longer travel itineraries should have exquisite design formats when it comes to packaging. The idea here is to allow customers get a good look at the package which can either be a chipboard entity or a high-end rigid box.
The type of packaging depends on the shelf space, product durability, size, environmental considerations and even the carriage safety. Usually, secure packages take a close note of the concealed product— analyzing the design aesthetics and even the structural attributes.
Most importantly, the existing packaging design should be able to protect the product while making it visually appealing at the same time. This theory holds true even for the easy-to-open packages as the dimensions are dependent on the product attributes and physical considerations.
Packaging Costs vs. Product Costs
Needless to say, a company wouldn’t invest as much on the packaging when compared to the product costs. Industries usually have a sales margin in mind and the packaging costs will surely depend on the presumed profits. Moreover, easy shipping guidelines cost a lot less as compared to the intricacies of customs. This is why most firms opt for easy-to-open packages as they can be managed without hassles.
Whatever be the type of packaging, at the end it all depends on the customer preferences. The idea should be to offer safety to the concerned consumer products without pushing the envelope. Companies must be proactive while designing and selecting the packaging format. While a customer might want an easy-to-open package for his or her journal, the same person might prefer a secure package for a supplement.
It actually boils down to the requirements of consumers and companies must keep delivering— every single time.